This machine is replacing baristas

this is Aviv and Sanat where the founders of rubro is a coffee robot and they are disrupting the coffee industry with machines that can replace Baristas and the crazy part is despite all their achievements their age often led to closed doors as many were surprised to learn that the founders are just 19 years old in this video we will break down the business model behind Bruu Bros so one really cool thing is that we work and the story of how a v and Son went from sourcing their own beans from Costa Rica setting up multiple locations across California before we continue hit that subscribe to stay up toate on emerging technologies that will impact A Billion [Music] Lives now this one here is going to be our ice string being made the only difference is that we get the clear cup for our ice strings and then you put the ice in there and other than that it's the same coffee machine the same milk machine and as well as the same serup machines yeah but everything is coded into the software of this robot and all the machines are giving the same input as well so because different drinks have different amounts of milk different amount different amounts of syrup different amount of milk Foams whenever someone sends an order in it basically just lets the robot know this is what's ordered and it gives it instructions of going to this machine for this many seconds and put out this many seconds of hot milk for example how do you guys know each other we met back in high school we actually met playing tennis freshman year we just always pushed each other and kept competing with each other and as ironic as as it is uh if you look at us today now we're finally business partners and finally on the same team most people end up choosing like something which is too Niche or too small not scalable what made you want to pick this idea like what was the origination can you go into depth about that you want to tell them the story of how like we actually came up with the idea yeah so we I think the main reason that we were able to get something so different that many people don't even realize is cuz we were dialed in I I feel like for a very long period of time we knew even subconsciously we were looking for something that made a big impact and we were able to kind of handle hands off cuz we are both in University right now so it's hard to do like a full-time job let alone handle a business full-time so what actually happened was about 2 years ago now I was at the San Francisco Airport and I saw Cafe X and again I was just in like that deep mindset like we have to find something we really want to do something and it was just a really big click and that really led us to kind of studying like Robotics and the whole market so we started learning about like how cars have been have been manufactured by robotics for so long and it's it's just a matter of time so it all starts getting into other Industries like if you go to a different country like Japan you'll find like Ramen robots ice cream robots and everything yeah he literally just texted me a picture of the robot San Francisco and we were like let's run it yeah so like it's just like any any ordinary ordering kiosk you can see the different options and different categories of drinks you can get like our top picks hot chocolate classics and since uh he asked for Cappuccino I'll would just go in Classics and then I would choose cappuccino between cappuccino Americano and Latte and then I'll just click it press check out and then it's going to send it over to the payment system and then it'll just give me a receipt and then whenever my drink is ready it would prompt me to scan my receipt and then the table will bring it down and I could grab it let's go from the idea to present dat today what were the big challenges and how did you guys even figure this out like this it sounds like a lot of work so when we saw the robot at the San Francisco Airport Cafe X we did our research in the different coffee robot manufacturers and operators and we realized that it's a lot of team of Engineers who know exactly what they're doing when making the robot but in terms of actually applying that product to a coffee Market especially here in the United States they weren't hit they weren't really doing the best they could have which is why when we made uh Brew br we knew the robot is really cool really cool to look at watch and make your coffee but at the end of the day if the coffee doesn't slap it's not going to be an efficient product and so that's why our focus is so centered around the coffee and we actually went to Costa Rica before any of the robot stuff uh created our own custom blend by hand picking coffee beans and by focusing on the coffee we hope to combine the robotics with coffee in the way that's uh that can really bring the product forward so like he was saying it was a long process before when we decided we went to get into the robotics coffee robot business it was actually about 6 months of just learning about coffee in the beginning so I would say the biggest challenge was first was just perfecting the coffee and then figuring out like where do we get the right coffee and Source it the right way so I would say that was her biggest challenge our drinks take about a minute to 2 minutes on average depending on exactly what you get so as you can see we have a couple different machines in here we have a two cup machines for hot drinks ice drinks we have some of our syrup machines and these can also dispense different liquids so we'll be using these to dispense like matcha and colder in the future but right now the robot arm is currently dispensing the coffee and the cappuccino milk the double espresso shot has already been in there and it's currently just putting the hot milk in there now it it is putting in the milk foam during this whole process there's a TV up there for customers to keep a track of their order number and what they got as you can see on the left there is a section for the drinks that will be up next and on below that is a pre-order pickup which is available to to do so through our coffee robot app now once your drink is ready it'll put your order number in one of these pickup Windows which will then turn green on the screen and then you will have a QR code on your receipt which you're able to scan right here and then this will come down just like that and you're ready to go technically a lot of people will argue this is replacing Baristas and taking honest jobs but it's also creating jobs can you talk about that yeah as for the replacing of the jobs of Baristas itself while this robot does effectively just uh take care of the need of a of a barista because it's a robot arm instead of a human arm there's still so much that goes into the back end of this of this robot like the team of Engineers that is 24/7 hAvyang to be prepared to handle any issues that come up the team of Engineers it took to actually make the robot the teams of people it comes to bring this robot out there and just figuring out ways to constantly improve it at the end of the day this is replacing one Barista but the amount of jobs it's creating by doing that is significantly larger especially with that with the growth Outlook in the coffee industry there's still so much more to be created so one really cool thing is that we were using AI for a lot of this business all the way from coming up with our logos we started designing our logos with our hand and eventually we started running out of ideas so we uploaded our handdrawn logos onto different AIS and had them go through it with different color schemes and different shapes and stuff and eventually we come up we came up with the famous mug in a bean for Bruu Bros let's talk about automation for a second how automated is this for example if I want to set this up how many people will it take to run this machine every week what's the burn rate what's the setup rate tell me everything to run this robot all you need is one person and about 20 to 30 minutes of daily maintenance it's really simple stuff just like refilling the coffee beans wearing the automatic cleanings putting more milk in there and in terms of like setting this whole thing up it's also super easy because as a Distributors we work with the manufacturers and take care of that entire process for you so any investor or any group that wants to open this coffee robot would simply with their license have us set up everything train them with everything take care of inventory for them and it's just it's basically just plug and play you plug it in the wall and it works what about the other cost like uh paying the technicians and overseas technicians who are doing the coding and things like that what about like paying the payment processor things like that can you talk about that yeah so again it's like the main thing is that there isn't really a fixed cost being created you know the only thing that would happen would be rent but what's what we've noticed as we've become like a bigger part of this industry now is as you approach someone with like the idea of Robotics they seem very lenient towards the idea of just a revenue sharing ideally we're able to get rid of all fixed costs the only time you really have a cost is when you're selling a coffee again so like your cost of goods like the coffee beans cups Lids milk syrup and then also like the credit card processing and stuff would only be a charge to you when someone is paying yeah one thing I really want to highlight about what he said is that if you think about the setting of where you can put this robot like artly for example they do storefront they put these in malls this can go anywhere it can go in any office space any retail space about where we operate is hospitals in particular and this where we are at right now is a community college and these aren't really storefronts so because of that we don't have to worry about ping a mortgage or paying a rent and that essentially just makes it better for us as a business to be able to grow and help who we're working with grow as well so now we're going to do a taste test and we're going to compare brw Bros to Starbucks and what we have here is an ice latte from Starbucks an ice latte from brw Bros a hot cappuccino from Starbucks and another hot cappuccino from brw Bros so I'm going to give you guys my honest reaction okay so we'll go with Starbucks first tastes like water too iced up after drinking a cup of coffee you need to have like sorbet or something to cleanse your palette but we don't have a sorbet right now so I'm just going to taste this one immediately way better I think the reason is the consistency the foam the ice is not as watery like Starbucks I think the beans are better and then we're going to do a cappuccino from Starbucks I've had this like thousands of times I don't know what what's wrong with Starbucks too watery that's do Bruu Bros God damn so good like I'll show you guys the consistency here like just look at it this is Starbucks look at the consistency difference so guys what you're getting is a coffee which is half the price with no human interaction and which tastes twice better it's a no-brainer if you go to Bruu Bros.com sign up for the weight list cuz they're going to be expanding to locations all over us and you want to try it out let's quickly talk about the price like how is it better than compared to Starbucks let's go through the Journey of an average Starbucks consumer right going into Starbucks let's talk about time let's talk about cost let's talk about mishaps you know so how is this better I feel like over this last decade Starbucks has gotten so popular and because of that every time you walk in there's going to be a crazy big line it's going to take uh at least like 10 minutes i' would say from start to finish of like ordering and actually getting your drink drink and that's the bare minimum with this robot you go up order you don't need to talk to anyone you can just customize your coffee how you want it hotter iced how sweet things like that and then depending on what you order it's going to be about a minute to 2 minutes and your coffee is going to be ready so one really important thing with the coffee is the bean itself of course now you'll see a lot of bigger companies what often ends up happening is theyve reach such a level where they can't control their supply of coffee beans and then what what ends up happening is you'll have to burn the roasting level of The Bean to a point where there's no flavor left there's no Caffe left and there's no oils left either which are the main key point when you take that first sip of coffee and it hits you that's all oils in your bean now what we do is we have a custom blend of coffee beans from Costa Rica which we roast to a medium dark level which we found was a best perfect level for the right amount of oil Aroma and freshness for over years so we live in a capitalistic world right us is a capitalistic economy this machine is providing a lot of value to the end consumer by cutting cutting the price in half of a average cup of coffee can you talk about how you guys are able to sell the better quality coffee at half the price yeah at the end of the day like the biggest headache and biggest expense in every business is labor and the value that this machine provides to business perspective in terms of the supplier and the consumer is that it effectively gets rid of Labor and because of that we're able to charge our average coffee from $3 to $4 and there is really no like when you compare that to Starbucks they keep getting more expensive by the year just because of of how much they're monopolizing and just because they're able to raise prices they do it as with uh the wages going up as well but because that's not a worry with this coffee robot we're able to consistently keep our prices at a price that's suitable for the consumers if you're a business owner and you don't have a lot of capital you want to look into starting something like this it's a great business coffee as of 2023 us has more than 38,000 cafes and this entire Market will get completely disrupted by robotics coffee AKA Cafe is the most actively used psychoactive substance in the world not the US in the world and more than 80% of us adults are dependent on caffeine to function I mean God knows I need caffeine to function every day a lot of business owners are watching this video they want to know oh you guys made it sound so easy to set this up and it probably is but what about like the licensing like the state uh licenses for serving a beverage that's a hurdle I know especially in States like California can you explain in depth what is that Intel so the whole process of the robot itself is very self-contained plug-and playay is a perfect way to describe this because of the automated cleanings and everything getting like one of the main hurdles is going to be getting like your health permit from the city and the county and stuff but the we are once the uh County does get to take a look at the robot during their inspection they're very understanding of how this works but a lot of times like one of the hurdles we experienced was the county didn't have any updates in their rules that kind of included like automated machines so it was a harder process in the the beginning but we're definitely working with u the Food and Drug branch of California right now to attain different permits that allow our specific robot under Bruu Bros to be permitted as like a simple vending machine yeah so if like anyone's trying to get this permit completely separately it's very difficult but that's why we're here licensing this out because they're already familiar with brw Bros with the product itself it's essentially like copy and paste it's the exact application is copy paste the truth is this is not the easiest operation to run you know it does require someone to go daily to go restock and run the the Deep CS but as far as what we're taking care of is all the hard Parts the whole setting up the actual business part of it is what we take care of for you when you get the license so lastly where do you guys want people to come find you where do you want people to go after this watching this video so uh you guys can find both me Sanat Sharma and Avya Shukla on LinkedIn and you guys can also check out our website which is www.b bros.com as well as our robotics website which is H usa.com and on that website we also have an investor interest form so you if you are interested in finding out more information about running this robot and what it takes uh fill that form out and we'll be reaching back out to you but definitely guys you need to try it out because in this channel we talk about emerging Tech we talk about technologies that will actually change the way people live their lives and coffee is a big part of our Lives we all consume it on a daily basis and I see this in every corner in a hotel every corner in a hospital coffee at half the price which tastes better it's going to be really good for the final consumer because you won't have to pay $10 for latte anymore