Real Estate
Tech
AI Made Her Rich. Now She Wants To Make Movies.
Anita Verma-Lallian

Real Estate Developer & Founder
,
Arizona Land Consulting
Anita Verma Lallian on flipping Arizona land from $40M to $1.5B, powering the AI data center boom, and launching a film studio.
Transcript
I want to put you on the hot seat for a second. Let's make some predictions.
All right. Right now with the way that AI is growing, I think the data center industry will be massive.
I read a report that China consumes 2 and 1/2 times of kilowatt energy as compared to US.
You know, I just talked to a group that said they need 10 gawatt in the next 5 years.
Can you explain more?
Yeah. So 10 gawatt is the equivalent of like 10 cities. if we don't add these data centers, it's almost a question of national security where we're going to, you know, sort of get left behind to countries like China.
Today on the show, we have Anita Varma Lai. She's a real estate developer and founder of Arizona Land Consulting. She has a portfolio of over $1.5 [music] billion. She's leading major land deals for data centers, industrial projects, and AI infrastructure across Arizona. She's also the founder of Camelback Productions, which is a film production company sharing diverse stories. How are you today?
Good, good. How are you? So excited to be here.
I know. I'm really excited because first of all, I get really excited when I have uh IndianAmerican entrepreneurs on the show. It's rare, you know.
It is rare. Yeah.
Yeah. So, and seeing you like you're you have your hands on so many different things and it's really cool to see someone like you like progressing in the world.
Yeah. I appreciate it. Yeah, it's been it's been a fun journey.
So, uh before we start, I want to quickly get a recap of your last decade. Uh I know you started working in uh corporate world, but you also worked with your dad. But for people who have never heard about you like can you give a little like snapshot of your life?
Yeah, sure. So, I I actually grew up in Arizona. So, my family has a really long history of land development. My dad has been buying land in Arizona for the last 40 years or so. And so I kind of grew up in that industry, helped him a lot growing up. And then um I started working for him probably about 12 years ago. And so we were doing a lot of land acquisition, land development. Uh at that time I was doing a lot of solar development on different properties we had. And then about five years ago I started Arizona Land Consulting. And the primary difference between Arizona Land Consulting and working with my family business, Verma Land, is we have investors in our uh fund. And so we go out and acquire properties and we've been just getting bigger and bigger deals that we've been doing. Um over the last couple years, we've been really focused on data centers. That's been our main thing is building out data centers for AI and then also doing some industrial development and multif family development.
Interesting. Uh for a little bit context for the audience, uh I think Anita is being a little too humble. She did one of the majest land deals in Arizona last year. Um it was I'll I'll let you explain.
Okay. Sure. So last year we sold 2,000 acres to a company called Tracked. So they're a data center builder and developer. So uh we bought the property two years before that in 2022. We bought the property for $40 million. And when we bought it, it was a residential master plan community. So there were going to be homes, like 10,000 homes on it, schools. And what happened is they didn't have the water to support that development. And so when we bought the property, it was essentially worthless. Like it was a residential property with no water. So we took a lot of risk and then we repurposed that property. So we re reszoned it to data center use. We worked with um tracked quite a bit just on doing the infrastructure planning and then also trying to figure out the power which is really big for data centers. So that's you know sort of the role we played and then we sold it uh last year and exited um at a pretty good multiple.
Wow. And what makes Arizona such a great place for data centers?
Yeah, I think it's become the number two market for data centers. I think there's a lot of reasons. I think the weather is good. It's there's no natural disasters which is important. Uh low property costs, land is a lot cheaper than other places. There's also availability of large tracks of land. When you go to some of the other markets like Virginia where that which is also a big data center market is just hard to find, you know, 2,000 acres uh where you can find that in Arizona. Power is also cheaper compared to other markets. And then we're also well located where we are close to California, we're close to Nevada, so we can kind of transport to multiple uh regions. So I think that's all those factors is what really makes Arizona powerful for data centers.
And what makes California not such a good place for data centers?
Yeah, I think for California and and a couple things to add on too for Arizona is the regulatory environment is a lot better too. Permitting is a lot faster. California, the regulations are a lot more um just they're a lot more cumbersome. So, uh development can take many more years than it would take in Arizona. There's not much available land. Land is expensive. Uh power is expensive. Power's constrained. So, I think we have some of those things. I think there's also um there's also more opposition to data centers in California. You don't want neighbors to have data centers around them. we in Arizona just given where the land that we're buying is we can be uh we can kind of be away from residential development which I think helps and so we're not getting the opposition we're getting here.
Okay. I would love to get into your thought process of how do you analyze a land parcel like when you come across an opportunity like what do you look for and what are some concerns and some red flags or some green flags that you look for? Yeah, I think if when you're looking for data centers, the main thing is you want some sort of power infrastructure. So, you want to be close to substations, you want to have power lines. Uh right now natural gas is a big bridge solution because the utilities are so constrained for power. So, right now we're really paying attention to natural gas having natural gas lines and capacity. So, those are kind of the main things. Then, you want a property that um is well configured for a data center. You want land that's flat. You want a good shape. A lot of times land, you know, can come in odd shapes, so it's hard to lay out data centers. And then you want to be in a municipality that will be supportive of data centers. So you want, you know, the political uh environment in that city to be welcoming of data centers or some areas which you know just don't want data centers. So I think those are all things that we look for. And how are typically uh data centers like the power is being provided to the data centers? Is it natural gas? Is it solar? How what's the typical
Yeah, I think it's a combination. Uh there's right now the big utility in Arizona is APS. So they have a lot of renewable energy that they pull from. They also have nuclear gas uh that they also use. Um, and then there's, uh, you know, solar's a kind of what most people want cuz it's renewable and it's clean. There's geothermal. Uh, but there's a lot of new technologies coming out. And so, it'll be kind of interesting to see. We're kind of in this phase where there's a lot of disruption happening with power. So, we will sort of see like if some of these technologies actually stick and are viable solutions. But, it's a handful of uh different things right now. And apart from Arizona, what other states are pro data centers?
Yeah, I think Nevada is is welcoming of data centers. Texas um right now AB the Abene project is one of the biggest ones in the nation.
The Stargate project.
The Stargate Exa. Exactly. Uh yeah. So that's in Abalene, Texas. Uh so uh that's a big one. I think um Virginia historically has been very pro data center. So those are, you know, some of the big markets. before we talk about how investors can cash in on this AI boom and actually invest into in this opportunity because I just saw a report by McKenzie saying that every year the data data center industry is growing by 25%. Um can you talk a little bit about this AI boom that's happened in the last 3 years since Chad GPT came out?
Yeah, I mean it's been exponential growth uh just from the demand side. you know, the amount of people that are looking for land for data centers right now, we've never seen that level of interest. And it's interesting because the real estate um economy in general is a little slow right now with interest rates being as high as they are. There's fears that we may enter into recession. So, in general, you're not seeing a lot of real estate transactions take place. Like multif family is very slow, home builders aren't buying as much land. But then when it comes to data centers, it's like this rush of people wanting to to buy data centers. So it's been almost hard to keep up with the demand. And I think power is, you know, kind of the constraint right now is like making sure you have power. But if you have a site with power, it's like gold right now.
I read a report that China consumes uh two and a half times of u kilowatt energy as compared to US. And I think uh what's been on your radar when it comes to power? Like what power source are you looking for? Like nuclear, what is it?
I think, you know, I think solar is a good power source. I think nuclear is a good power source. The issue right now isn't necessarily the power source, it's the speed to power. Uh it's just the with the power companies, they're regulated, so there's just a lot of it's just a process you have to go through. It's not something that happens quickly. Uh I know all the utilities right now throughout the country. It's not an issue specific to one state. They're all, you know, kind of dealing with this increased demand to the grid. So everyone's trying to figure out how to meet that demand. So I don't think it's an issue of how we meet it. It's more timing, like how quickly can we get through this regulatory process and get power up and running. And I think China is sort of outpacing us because they don't have this long lead time for for regulations um to get power online.
And I I want to know how big is your team right now? And what does your typical team like uh entail? Is it like a bunch of analysts? Uh what what does your typical team look like?
Yeah, I think our team's not huge. It's about 10 people. We do have a lot of subcontractors that we work with as well. So right now the main thing we're working on is power um figuring out the best and most cost-effective power solutions. So that's a lot of engineering. It's also we're also working with architects and engineers on site planning how to lay out these data centers. And then we also have um just real estate uh land people that are just scouting land and trying to find the best uh piece of land. So a those are kind of the main things that we'll focus on.
When any of these hyperscalers like Nvidia or not like Beta or Google they want to build a data center, do they go through a intermediary or like do they reach out to you guys directly?
Yeah, it depends. Um a lot of the big ones come through brokers. Uh and but I just got a very big lead for a large hyperscaler looking for land just through a contact today. So it's a little bit it can vary but typically it's through the brokers.
And what do you have to say when some there's a lot of um uh objection to data centers locally but I also see the positive side of it uh giving a lot of jobs to people. Can you talk a little bit about that?
Yeah, I think you know the thing with data centers is they're low resource users aside from power like they don't use a lot of water. um they're not harmful to the environment in any way and they create a lot of tax revenue for what the city so and they create jobs. So I think it's a very from an economic standpoint it makes a lot of sense. Uh I just was meeting with the mayor of one of the cities that I own land in and he was like you know I I love data centers. I think that they make a lot of sense but the main concern people have is they don't want to live next to it. It's new. Some of it's just misinformation. and they don't understand exactly what's going to be happening there. They assume in their minds it's like there's, you know, these big like nuclear facilities that are just emitting all these things that are harmful to them. So, I think there's a lot of that. But I think right now with the way that AI is growing, if we don't add these data centers, it's almost a question of national security where we're going to, you know, sort of get left behind to countries like China. So it's, you know, it it's not bad for the environment in any way and it's not harmful to people who live around them. So I, you know, I think it's just a matter of educating people as to exactly what it is that you're doing and what the benefits are.
Yeah. JBT has 800 million active users right now and it's going to keep growing more and more.
Yeah, for sure.
People are not even accounting for humanoid robots.
Yeah. which are Elon just came out with the Tesla 2027 project and they said they'll they will ship a million Optimus robots and they're all going to be needing that compute to run on and you need more data centers for that. So I think you're on to something.
I think so. It feels like it's uh it's a the wave of the future and I think AI it's kind of at its infancy right now. It's only gonna kind of exponentially grow from here. So, I think I think it's going to change the way that the the world looks in the next five years.
And before uh AI was there, what were you guys doing with the land?
Yeah. I think before it was more industrial, that's that's what we were doing. We were doing a lot of manufacturing
like battery production.
Yes, exactly. Um and then prior to that, it was a lot of residential development as well, homes. Um, so we've pivoted quite a bit uh to get to the point of down.
Why have you like never branched out to California?
It's it's very difficult to It's just difficult to make deals pencil here. Um, you know, just the costs are expensive. Uh, the timelines are longer. Uh, I own a home in California, so just even that experience compared to owning a home in Arizona, it's just everything's a little bit more expensive, a little bit more difficult. So, I think for us, um, we, you know, I think Arizona is a good market to work in. It's easy and it's my hometown. I have the relationships there. So, we haven't gotten to a point where we've run out of projects or land there. If we do, then I think we would consider going to other markets.
They call it the weather tax. [laughter]
Yeah. Which I mean, it it I I own a home here for a reason. There there are a lot of pros for sure.
Yeah. And I think California, a lot of companies are leaving.
Yeah.
Uh we saw like Tesla was one of the major ones that left and I think it's kind of like hurting them in the long run. Uh but I still I'm very bullish on California because all the people who've made it like they they end up coming here, you know, it just has this like influx of people, but they really need to fix it.
Yeah, I I agree with you in that. I do think long term every California will continue to be a very desirable place to live, but I think there are some short-term challenges to work through.
Yeah. And u I want to ask you a little bit about your dad because uh something I I when I was researching before this podcast, something really resonated with me. So I'm I'm just turning 30 and I saw when your dad turned 30 like he had to go back to India for some family opportunity and I want to kind of like hear from you like what was that experience when you had to go back and then and eventually he came back but yeah.
Yeah. So um my parents moved a lot when we were younger. So I was born in Chicago and we lived there till I was about three. Then we moved back to India for a few years. Um and my dad wanted to work with his family business which is a TV it's a man TV manufacturing business called Beltech and so he you know felt like it was a good opportunity for the family I think also my mom is a retired physician so she was working a lot so I think they felt like it was a good decision for the family uh to go back to India and then I think after a few years he just had bigger dreams and wanted to come back to America and um real estate was always he's a civil engineer by profession but he always wanted to get into real estate and he always had this entrepreneurial spirit and they moved to Arizona in the n in the '9s and so I think he just saw this potential for growth that most people didn't see and it's funny like some of the properties that he bought um you know everyone just thought he was crazy and it was like why would you buy something so far out nothing's ever going to come there so he had this vision which I think a lot of people just didn't see at that time. So, so yeah,
I read the story about the banqual where he was like throwing marriages
like hosting marriages and then he ended up flipping that and I think historically you guys have been really u fortunate but also I would say um smart with your investments and what would you like uh accumri attribute to that like making those like really good investments? Yeah, I think um one thing that my dad has always ingrained in me is just knowing your market really well. Like whether you're in commercial office buildings or land, the more you know everything about that market, the better decisions you can make and when an opportunity comes along, you know that it's a good opportunity and you can act quickly. And a lot of the best deals I've gotten have just been because we can act very quickly. Um, like the property we sold last year,
I had to buy that in two weeks. So, we bought this $40 million property in two weeks. So,
had to do a lot of due diligence, like everything in such a quick amount of time. So, but I knew that market so well. So, I knew this was a really good opportunity. Uh, so I think being prepared and um, you know, when that that right opportunity comes along, you just jump on it. And
yeah, that must have been nerve-wracking like two weeks to make that. That's a big decision.
I had a really strong intuition that something big was going to happen on that site.
And are you still on the hunt for like more opportunities like that in Arizona right now?
For sure. Always on the hunt.
Yeah. It never stops. Um, and what are like I really uh like how South Asian people, you know, have you read the article Patel Motel Cartel on New York Times?
And it basically talks about how most 50% of the American motel are owned by Patels and it's it goes back to the story of just just being like scrappy and also Indian families they just put their entire family to work. [laughter]
You have to. So I want to like hear like what was the early story of you like where your dad was like making you work when you were like 10 years old or something.
Yeah. I mean as long as I can remember um I was helping him with different things uh whether it was like doing his bookkeeping uh he always uh wanted either myself or him to personally do the accounting like he always wanted like a family member to check all the books. So that's something that I still do to this day. I always like verify everything at the end of the year. I spend two full days at the end of the year just going through all of our accounts just making sure that, you know, everything was done right. So, I think um that was something that uh I helped him with and then I helped him lease a lot of his buildings early on. He had he bought an old grocery store that um they were going to tear down, but they had to wait a few years to tear it down. So we ran uh different like we ran a market like almost like a flea market in this grocery store and so I would lease yeah I would lease spaces to people when I was in high school. So got got a lot of exposure to sales which I think has been something that's been you know very helpful in my career. And then he would always take us to his site uh which we hated as kids but um you know really appreciate that now because you saw a piece of land that was nothing and then we would go back a few years later and there would be like homes or uh you know grocery stores or different uh developments on it. So that was always really fascinating to kind of see that.
Yeah, it's it's the appetite for risk also. You know, I think a lot of uh South Asian people, some of them don't have the appetite for risk, but then there's like few that stand out, you know, like your dad, I mean, he was an engineer, right? And then he just from being an engineer to taking this like complete risk with your family on board. That's a huge thing.
For sure. Yeah. Especially for immigrants at that time.
Yeah. And then I mean now you're crushing it.
Thank you. And so I want to know what made you want to transition to like film production because for an outsider it would be like Anita what are you doing?
I think for insiders and outsiders that question comes up.
Where did it where did that stem from? Was that something like uh were you a movie buff or where did that come from?
Yeah, I've always loved movies. I think I've always had a fascination with Hollywood from a young age. Uh, it's funny. One of the first jobs I got when I was graduating from USC from um my MBA, I got a job at Sony and I really like really wanted to try it. But then I decided to go to Arizona and work with the family business which I think was definitely the right move at the time, but I think I've always sort of had this fascination with Hollywood and wanted to be part of the industry. And so this opportunity came along very organically. we weren't necessarily looking for it, but um an opportunity to invest in a movie came along. I at that time didn't even know you could really invest in movies or how anything worked. So, uh it was interesting. It was exciting. A lot of our investors were excited by it, too. So, we all decided to kind of come together and and invest in um our first movie called Doing It. And then after that, it it was, you know, it was just a fun thing. It was different. storytelling it kind of is something that I've never had an opportunity to do. So, it was something very creative, a creative side of me that I never got to use before. So, um then we started uh you know the company and we've done a uh three or four movies since.
Awesome. Like can you talk a little bit about how the Hollywood industry has changed because now it's all streaming, right? Like basically a movie barely like stays on the theaters for like a week or two. like Frankenstein just came out from on Netflix and I I didn't even know it was on uh the theaters and uh it was a great movie on Netflix. Uh can you talk a little bit about how movie industry is like for investors as an investor? How how has that changed?
Yeah, the industry is changing a lot and I think like you said people aren't going to theaters as much. So before it was fewer uh studios sort of controlled everything and most movies went to theaters and there was kind of a set model. Now you have a lot of different streamers and you have a lot of movies that are being made independently. So that's good in the sense that a lot of uh smaller production companies can have the opportunity to make movies, but it's also harder because you don't have that theatrical model to fall back on in a lot of cases. So, you have to um you know kind of rely on streaming and it's just it's a it's an interesting time too because a lot of people are not streaming as as many movies as they were before. So, you have to just be really careful with how you structure your investment. Make sure you have pre-sales in place or distribution so your risk you your investments as well protected as possible.
Yeah. One thing I'm really bullish on is Indians are almost two billion of us. They're becoming like the biggest audience on YouTube, on Instagram because you know it's banned in China but Indians are becoming like really I I'm noticing movies always have to have that Indian character just so that address that Indian audience. Um how do you feel about this like growing population?
Yeah, I think it's a great opportunity. Um because I think there's also really interesting opportunity to merge the two worlds like Bollywood's such a huge industry. So trying to do you know some sort of a Bali a movie that appeals to both audiences like Bollywood and Hollywood. So I think that's an interesting opportunity that we're exploring right now. U but I think it's great that we have such a big audience and I think more streamers and networks are realizing the importance of this growing audience and they're trying to tailor and cater to that audience. So, I definitely think that there's a big opportunity right now to focus on the South Asian community for as it pertains to movies.
And what particular genre interests you personally?
For me personally, it's I love romcoms. That's like my go-to. Um, so I that's what I like. But, you know, we're kind of open to anything. Comedy, I think, you know, the I think movies are kind of a good way to escape reality and some of the things happening. So anything that makes people laugh and you know just feel hopeful. I think those are stories that resonate with me a lot.
Yeah. I think content is becoming like now you're competing with YouTube. YouTube is competing with Netflix. Netflix is competing with like uh streaming. So initially as an investor you just uh self-fund the project and then you try to sell it to Netflix. Is that is it that's how it works?
Yeah. That's kind of the the model. Yeah. Because initially, I remember when Netflix came out, they had like a 12 billion budget to acquire content. I don't know how that's changed because now there's a million streaming platforms.
Their budgets are definitely not as high as they used to be.
I think in terms of uh consumer behavior, what I've noticed in myself is I'm on everything
and I'll basically subscribe when something good comes and then I'll unsubscribe when it goes away. Yeah. So, people are just jumping from platform to platform.
Yeah. No, I think that's definitely a huge trend in the industry and I think that's what makes it harder for movies right now. Um, and I think if you just look at some of the data, a lot of movies, even movies with A-list stars have had not, you know, it's been one of the worst years this year in terms of profitability. And it's, you know, trying to figure out exactly what it is. Is it people aren't going to theaters or is it people are, you know, not watching that streaming service that the movies are on? So I definitely think there's a lot of things that are happening right now that um you know but but the opportunity there is there's a lot of disruption. So if you can figure out
it's interesting how they've all come up with like ads.
And I think I some would argue that the ads model is even more profitable than the than the higher tier subscription because [snorts] uh you know it's it's more it's also like targeted ads. So I'm getting ads of that's the relevant to Los Angeles. So, I think that's a really interesting model where you're getting like hyperargeted ads while you're streaming.
Yeah, I think that's going to be the future.
And uh one more thing like I want to ask you, people saw see your success, they're like, "Hey, Anita, how can I cash in on this boom? Like, what should I invest in? Should I go into stocks? Should I go into investing in land with you? Should I go into investing in something else?" Like, what do you uh advice on? Yeah, I mean I think there's a lot of different things right now as it as it relates to AI. So there's so many different things you could do. It depends on your you know kind of what you're looking for. If you're looking for a liquid investment stocks like Nvidia or any AI related stock I think would make sense. If you have the appetite to be a little more patient I think land what we're doing with the data centers I think that is a really good investment. Um, and then I think there's so many different technologies like even with, you know, film, the film industry for instance, like there's a lot of AI companies looking to revolutionize that industry. So, if there's a specific industry you're interested in, there's, you know, there's different companies that are revolutioning revolutionizing those industries. So, that is also an interesting thing to look at.
And are you planning to do like a fund for Arizona Land Consulting?
We are not going to do a fund. We've we've considered it on and off, but we basically like do you know we raise per project and that's worked out well for us. And so we've you know kind of toyed around with the idea of a fund but that's not something we're going to do right now. So each every time we have a project we'll raise for that individual project.
Are any of these deals like subsidized by the government?
No.
No. So like the Stargate project right that was uh the government supporting Intel soft bank open or like what was the government's role in that?
Yeah no there were definitely incentives and so we will once we have the hyperscaler or the end user then we will go to the government and get help them get incentives uh but just for just purely from the real estate aspect we don't have incentives in place but there are really good incentives for data centers that exist.
Cool. uh I want to put you on the hot seat for a second. Let's make some predictions. Uh you can give me 1 year, 5 year, 10 year whatever like uh where will things will be with let's say with AI or with uh data centers like how many data centers how big the data center industry will be or you can make any kind of prediction you want. I think the data center industry will be massive probably if I had to guess like you know three to five times what it is now. Um just with talking to a lot of different hyperscalers like they are looking to do you know I just talked to a group that said they need 10 gawatts in the next five years uh which is huge. So if you that's just one company. So
can you explain more? Yeah. So 10 gigawws is the equivalent of like 10 cities.
Wow.
That that's how much power it would it would take. So um I think the big thing that I'm hopeful for is that we'll figure out good power solutions that are quick that provide speed to market. And I think once that happens, I think it's just going to really explode and you're going to see a lot more uh growth in data centers. As far to quantify it, I don't know exactly how big it'll be, but it I I anticipate it'll be at least three to five times what it is now.
Um do you invest in India by any chance?
Uh you know, we have land in India just, you know, that's been passed down. Um but and I have family in India that uh you know we've done a few things with but not it's not a big part of the portfolio
because India is also like growing demographically really crazy you know we have the highest young people population in the world and uh we're seeing a lot of countries getting like Japan and South Korea getting that old like you know they don't even have enough young people to serve the old people. So I'm always curious to see who's investing in India. Yeah, that's interesting
for people I mean if for people like you who were born here I I don't see you investing there because you just this is what you know
this is what I know yeah I mean I think India over the last five or 10 years I think has grown exponentially and I think that'll continue
and I've seen India is really behind on AI like we don't have our version of any kind of like LLM we I don't know if we have any major data centers there I haven't seen much movement in India Before we wrap up, like do you have any advice for young people uh who want to get into major industries like real estate, like land, data centers? Uh how can they get started in that industry?
I think what I would say is research whatever industry you want to get into and really like learn as much as you can about it. Talk to people that are already in there. Um and and don't rush. I think a lot of people read the news or, you know, kind of get caught up in the hype and they'll invest quickly and feel like they're going to miss out on something. But I think really educating yourself and positioning yourself well is what I would say. And and do something that you're passionate about and excited about, not something that you just think you should do. So I think when you're excited about it, then I think you want to learn more about it. You want to invest more of your time uh you know, kind of mastering it. So So that that's what I would say.
Yeah. I I really think it's important that you enjoy it as well because then you're going to not get bored and quit fast, you know.
Yeah. And I would also say patience is important. Um because a lot of times you have to think long term. Um if people don't see results quickly, they you know a lot of times they're like this isn't going to work and they just stop. But I would say just be patient.
So Anita, why do you think Indians are like the number one highest per capita income? Um ethnicity in America.
I think it's probably because of our parents because they've there's no option like Indians have to succeed in school. They have to, you know, there's like only so many different degrees that you can go into. A lot of Indians become doctors because their parents want them to. And I think I think it's just that work ethic that's instilled in you from a young age. I think a lot of us are also second generation. and our parents were all immigrants and worked really hard to come here and support us and give us a good life. So I think you know we've we're all kind of seeing the benefits of that now
and scrainess. [snorts]
And scrainess. Yeah, that's huge.
I think in my opinion like the the values of Indians are they're scrappy but they're also they use their family. They're very humble. They don't invest in things that depreciate a lot. And when it comes to investing, what would you advise like women in specifically like how to get like how to be an an investor as a woman? Like what can this when can they start and how early can they start?
I I don't think I think you can start as early as poss as soon as you're making money and you have money to put aside. I think you should start investing even something as easy as a stock market. Um, I think, you know, money compounds a lot over time. So, I think, you know, thinking even if it's a small amount, even if you know, you're putting aside $100 or whatever it is, that'll grow into a lot bigger of an amount. So, I would say just any age, just start investing and researching whatever it is that you want to look into.
How do you uh use different AI tools in your business right now? Yeah, I think we use AI quite a bit uh just to help us um kind of get learn different things like for data centers for instance, there's so many technical things involved. So I think AI can be a really good resource to just understand some of the basics and then you verify it with your technical team. But I think AI just gives you more education, more knowledge, and that helps a lot and you're able to scale a little bit faster. And AI also just helps with, you know, kind of some of the mundane task bookkeeping and things like that. So, it kind of just frees up a lot more time for the entire team. So, my entire team's like pretty heavily using AI for a lot of different things. And I think we're all so much more productive and we, you know, instead of having 10 employees, I feel like I have 20 employees.
Oh, Arizona is such a huge state. How do you look for the land parcels?
Yeah, I think a lot of it is just knowledge of what parcels exist already. like we really know, you know, who owns what. Um, and then it's, you know, a lot of times we'll just make calls to people like farmers who own land and, you know, see if they'll sell. And that's how we get a lot of our deals. We mainly buy things off market. So, we don't usually go through brokers when we're looking to acquire. It's mainly just finding the property that we like ourselves and trying to see if we can buy it.
And because the 2100 acres is a it's a huge property, right? It's probably the size of West Hollywood or even bigger, I think.
Possibly. Yeah,
possibly. Right. So, for investors who are watching and listening to this episode want to get involved with Arizona Land Consulting, um how can they get a hold of your team?
Yeah, I think either through our website, um LinkedIn, social media, those are all good ways to get a hold of us.
So, it's arizonalandconulting.com.
Awesome. And then uh people who are interested in watching Anita's films, go to uh Camelback Productions.com.
And you'll see the movies they've done so far. And I'm really looking forward to Can you tell me uh what's the next big thing for both companies?
Uh the next big thing for both companies, we have for Camelback Productions, we are we just um we just got involved with a couple more movies. One is called Runner with Owen Wilson and then the next one is called Bear Country with Russell Crowe. So those are two movies that we just uh got involved with um on Arizona Lane Consulting continuing to build out data centers and then we also have a film studio in the works.
Wow. Owen Wilson and Russell Crow guys that's incredible. I just saw I just heard Russell Crow on the Joe Rogan episode like for four hours. He's amazing. and Owen Wilson. I mean, uh, 36 Chinatown, like who like, you know, everyone loves that guy. So, I mean, uh, really looking forward to that and seeing all your success. Um, guys, this has been a great episode. Anita, thank you so much for being generous with your time and thank you for coming on the show.
Of course. Yeah, really enjoyed talking to you. Awesome.
Chapters
00:00 - Why AI data centers are the new “gold”
00:38 - Anita’s background and Arizona land roots
02:35 - The $40M to $1.5B Arizona land flip
04:35 - Why Arizona is becoming a top data center market
06:20 - Why California struggles to compete for data centers
08:20 - How Anita analyzes a land parcel for data centers
11:15 - Team, power engineering, and working with hyperscalers
14:05 - Local opposition vs economic upside of data centers
17:10 - AI boom, power constraints, and China’s lead
20:00 - Growing up in a real estate family and early hustle
24:40 - Lessons from her dad: market knowledge and taking big risks
28:50 - Why she stayed in Arizona and skips California deals
32:20 - From land to movies: why Anita launched Camelback Productions
36:40 - How streaming changed Hollywood economics for investors










































